An investment in knowledge always pays the best interest... Nightclubbiz.com

Welcome to Nightclub Business 101. You're thinking of starting a nightclub or bar. You've heard a million stories on how to operate a nightclub and many of which claim it's as simple as following a few elementary steps, to simply writing a business plan and handing it off to investors.  Could opening a nightclub really be this easy?  Read on and decide for yourself.  Your odds of success may rely on it...

The grim reaper of nightclub failure reality...

Ahh yes.. If only we could ignore the high 'nightclub failure rate' factor. Obviously, discussing nightclub failure rates, and or what the underlying causes may be is something many nightclub service related sites conveniently avoid. After all… We don't want to scare people away, right? We want them to buy something!!! LOL… Nightclubbiz.com is somewhat different. We don't want you spending a dime on anything until you're comfortable with the 'actual realities' of the arena you'll be embarking upon, which is a complex, fast changing, 21st century social entertainment landscape. Fasten your seatbelts and put on your hardhat. Your journey begins here.

I want to make millions in the nightclub business!

The millions are reserved for the educated… Not the fools who believe they're smarter than everyone else because they "THINK" they know what they're doing.   Incidentally… This is the number 1 cause of nightclub failure.  The reality: Uneducated people do not suddenly yield groundbreaking success, while jumping to a $200,000 a year income because they've conjured up a great idea for a nightclub.   There is no such thing as EASY MONEY, so get over it..   You want success, then start educating yourself on the 'real' ins and outs of this trade and you might just stand a chance at inclusion into the circle of the 10% who make 80% of the money.

Getting started in the nightclub business

You're no doubt expecting a bunch of blah blah blah on how nightclubbiz.com will make you a successful nightclub operator. Nope… The first order of business is a look at cold, hard reality. A reality many would rather avoid. In order to succeed… You first need to know why many nightclubs are a pitiful disaster in the first place. Begin by spending at least 5-minutes of reading on 'each' of the following pages:

• Drug problems in nightclubs? What have we here…  These are the nightclubs the police just love.  Read about a few of them please.

• City mandated nightclub closures? How unfortunate... Now how did this happen? Someones picking on nightclubs again, right? Read about a few of them please.

• Nightclub Shootings? This is just heartbreaking.  Gee whiz… Now how in God's name could a shooting happen inside a nightclub? I know I know... It wasn't the nightclubs fault.   Read about them please.

• Nightclub Lawsuits? Now why would anyone want to sue a nightclub, and especially when its acting responsibly and providing a nice safe place to kickback and party?   Uh huh… Read about a few of them here please.

• Underage patrons in nightclubs consuming liquor? OH MY GOODNESS… NO WAY! Nightclubs NEVER behave like this… If underage drinkers are in my club… It's not my fault. The snow fairy put them there! Right… Read about a few of them please.

• The city wants to shut down another nightclub or revoke its liquor license? OUTRAGIOUS!!! Everyone's out to get nightclubs… It's NEVER OUR FAULT!!! We're being unfairly targeted!!! Yeah right… Read about a few of them here please.

• OH MY GOODNESS…. Of all the unfair accusations against nightclubs… Some of our music is being blamed for shootings and other types of violence? IT'S NOT OUR FAULT!!!! That is sooooo unfair! It's the musics fault!!!   Read about a few of these here please.

• WHAAAAAAAAAT! The neighbors are furious with this nightclub, its noise, and its obnoxious clientele… The police are there 6 times a night… They keep us awake until 4:00 AM. And the nightclub owner won't even answer the phone. Geeeeee…. Now why would the neighbors be so upset for? Dam neighbors… It's their fault for complaining so much and unfairly targeting yet another nightclub. Of course!! That makes all the sense in the world. It's the neighbors fault!! Read more about a few of these here please.

You getting the picture yet?

These are the real evils of 'getting into the nightclub business'. The incidents and scenarios, which will plunge you into failure faster than you can blink. The good news is… It's all 100% completely avoidable. And most of the solutions can be rendered with a minimum IQ of 98. Would it surprise you that most of the above disasters are the result of a complete lack of basic intelligence or commonsense for that matter? Really now… You want to spend your time make money, right? Not being shot up… Answering to the local police force… Declared war on by neighbors… Or fighting for your liquor license.

So far we've covered the worst enemies of a nightclub venture. Moving on… Let's take a quick look at the 'nightclub product' aspects. Don't be so sure you know the answer. Another leading cause of nightclub failures are operators who are completely clueless, as to what their fundamental purpose is, or simply believe a bag promotional tricks and lame ass marketing gimmicks will pave their way so success.

What they generally end up with is a nightclub barely busy one night a week, while spending themselves silly on promoters, DJ's, and an endless string of one-off events. How dumb… You need a 'core audience' and without one… You'll be paying bills from your operating line of credit, while living hand to mouth. Don't laugh… 60% of nightclubs have fallen into this trap. Read through the site, but here are a few good places to start.

• Nightclubs… A business where 20% continue to make 80% of the money. It's really true. Most nightclubs don't really understand the social entertainment consumer, what their purpose is, what nightclub entertainment product is, or so much as the basic concept of establishing a solid, unmistakable identity. The result is a meager existence and marginal profits. Read the article here.

• Nightclubs... A recession proof business? They have been since early in the 20th century. The only problem is, you need to know which nightclubs are more likely to succeed in recessions and those that are not. See the article here.

• How to promote a nightclub. An in depth look into nightclub and bar promotions and marketing. As many can see, nightclubs still utilize a rather ancient type of marketing approach, which is consistent with plenty of hype based screaming, and childish antics. They really believe they're going to fool people with that… And then they wonder why they can't attract anyone much beyond the likes of 19 years of age. Nightclub identity crisis is the real message a number of these venues are sending. The question is simple: Who are you… What is your product… What demographic are you catering to, and what is your brand? Amazing how many nightclubs really fudge this one. Read the article here.

• Starting in the nightclub business FAQ. Yet some more Don'ts you want to be aware of and there are MANY of them! If you're nightclub startup budget is low, then you obviously want to get the most for your money, while avoiding costly blunders. See the document here.

This is all negative stuff!

Of course it is… But now that you know about it, you're less likely to fall into a number of these GOTCHA'S. What sort of learning resource or nightclub consulting service would Nightclubbiz.com be if all we told you about were sweet, pleasant, good things? Nightclub investments are risky business. They're a fast game and yes… Can make a substantial amount of money in a relatively short period of time. They can also explode into disaster just as quickly.  There are no shortcuts to increasing your odds of success in the nightclub industry… Either you've educated yourself or you have not. There's no in-between.

Need to learn more… Need cost effective nightclub consulting? Want to educate yourself in a self-study course? We are Affordable to all…

No complex agreements… No retainer fees… No call for pricing… No long-term commitments. Read through the main site. If you like what you see, jump on board for a mere $69.95. This introductory offer provides 1-year of full access to the 22,000 page nightclub knowledge base, which is packed in articles, discussions, FAQ's, and in depth studies on a range of various topics. This is coupled with a 60-minute live (on phone) consultation with the site founder and developer instantly, or whenever you're ready.

Now approaching 11,000 nightclub consultations to date

Perhaps the largest advantage to working with Nightclubbiz.com is the vast 'accumulated' knowledge derived from 16-years of working directly with nightclub operations worldwide. Drawing from this knowledge, (in conjunction with a 25-year hands-on operational background), we're able to provide much more depth in terms of concept development, solutions, and general insight into a quickly evolving 21st century entertainment landscape. Need a consultation right now? We're available almost 24-hours a day, 7 days a week. 80% of our clients reside in the U.S, Canada, Australia, and the UK, while the remainder in other parts of Europe and the entire world! Grab a nightclub consultation here if you require one immediately.

Dave H
http://nightclubbiz.com/