Where will your investment take you?

Launched in 1994, nightclubbiz.com has maintained itself as the international leader in solid, no nonsense information. Much of the information and operational philosophies are derived through extensive analysis of the broad level entertainment industry, as well as working with nightclub operators worldwide.

Demand for hot entertainment offerings could never be higher, yet failure rates continue to demonstrate how many nightclubs remain completely out of sync with today's rapidly evolving entertainment consumer.

We will not deceive you with quick fixes, misinformation, and expert promises of guaranteed nightclub success. We will however, substantially increase your odds of existing within the 20% of players that make 80% of the money, while the remaining 80% fight for the leftovers... And how? Through the power of education of course :-)

Let's define failure

Failures in the nightclub and bar industry can emerge in many various flavors. Unfortunatly, this industry is amoungst the slowest to learn from its mistakes, and or the mistakes of others for that matter. As a result, the failure rate still averages 75 to 80% accross the broader level industry spectrum.

Note: An entertainment venture failure is not limited to bankruptcy. Entertainment venues that:

• Struggle to maintain a single night of business
• Rely on one-off promo events
• Can barely cover operating costs
• Can rarely reach capacity
• Can not attract a single soul without a special event
• In trouble with local authorities
• Are barely profitable... Also constitute failure in this industry...

Make sure an entertainment investment is what you really want!

Operating a nightclub is a tremendous undertaking. The reward can be an exceptionally high cash flow business venture. Now... If you're content with modest returns, please save yourself the headache and don't get yourself involved with a nightclub operation. There are many franchises available, which may not yield the cash flow a nightclub does, however you'll deal with a lot less headaches if all you're looking for is a modest return for your efforts.

No I'm not being a wise guy, I'm being serious! There are numerous other opportunities that can yield a decent return on investment for a lot less risk. Entertainment ventures are different in that the sky is the limit in terms of fiscal performance, BUT also exhibit twice the risk of most other ventures, and a LOT more work! Please make sure you know what you're getting into and if not, talk to me first.

So why fixate on all the negative aspects of a nightclub venture?

Because a clearly defined understanding of what went wrong is key to developing concepts "that will go right" and in this business MANY things seem to have a habit of going horribly WRONG, no matter how well intended. Many newcomers seem to content on ignoring this reality, as they seem to think they have the idea, trend, or concept that's going to surpass all. These people also represent about 70% of nightclub failures, and are also responsible for the resulting disasters that occur within their so-called nightclubs -the ones that appear on Monday morning headlines, and or the local TV station.

As a result, nightclubbiz.com avoids the screaming and hype-based promises of 'quick success' often observed on other websites. There are an awful lot of misguided individuals claiming to be experts on the web and thus a sea of misinformation, which continues to leave both newcomers and current entertainment operators in a complete state of confusion.

The collective knowledge of numerous nightclub concepts, successes, and failures worldwide

Instead of basing our services on the flavor of the moment trend, music, promotion, or.. Simply fixating on the elementary aspects of the day-to-day operation, we've invested 15 years into the analysis of numerous types of social entertainment ventures. We worked our own clubs, but more importantly have worked, consulted, or advised numerous operations in the U.S., Canada, Australia, the UK, Greece, Russia, Cyprus, Barbados, Quatar, and more.

This experience has substantially broadened our understanding of the consumer entertainment marketplace. In essence, our knowledge encompasses the failures, successes, and experiences of 330 individual entities. Rest assured.. Nightclubbiz.com is not based on yet another self-appointed experts idealistic perspective of an entertainment venue.

Is there a nightclub operations IQ?

Look at it this way: If their was such a thing as a nightclub operations IQ, and let's say it averaged somewhere in the sub 80's, we'd score in the high 200's. 10% make most of the money in this business for a very good reason: They're enlightened...

So all that free nightclub information floating around the web is useless?

Not exactly. Much of the information that's available appears to focus on the elementary facets of the operation. For example, cash systems, staffing, bartending, design, operational costs, promotions and so fourth. Others take it a step further by arbitrarily advertising themselves as experts of some sort through a barrage of hype based claims, promises, and portfolios that could never be verified in a hundred years. Much of the pitch seems to target peoples impulsive desire to get into the nightclub entertainment business as quickly and as painlessly as possible. Nothing new about that marketing tactic :-)

This business is driven by a great deal of emotion and quite often clouding the ability of a balanced intellectual component. This clouded type of mindset is largely responsible for the ill thought out ideas, approaches, and antics, which are responsible for the vast majority of disasters and failures in this arena.

So how is nightclubbiz.com so much different?

For one, we're able to see the broad level industry with an enhanced degree of clarity. Our thinking and approach is more focused on the mindset of the actual consumer, as they relate to your 'specific' marketplace. Whether it's general consulting, or working with you in the development stages, our concept engineering is 'based on market understanding', not wild guessing, or a generalized approach --something that is commonplace in this industry.

How about merely following a trend?

Don't be silly... That sort of thinking is so dated, it's not even funny anymore. Consumer mindset is "indigenous to a marketplace." It can't be altered, dictated, or influenced by something occurring in an alternate marketplace. Successful entertainment concepts are built on an intimate understanding of the unique characteristics of the "target" market climate. There's no cheap and simple away around this!

The only things remotely reassembling a trend are possibly... Décor schemes, and to a smaller extent music styles. Please don't put your soul faith in these. The corporate influence of pop culture does not influence as much as it likes to think it does :-) Think twice before putting your faith in them!

Suffice it to say, the social entertainment consumer is both fickle and complex, which can make them a VERY tough audience to understand. In essence, employing the use of a trend to address the unique mindset of a marketplace would be about as useful as trying to repair a 747 Jumbo Jet, armed only with a screwdriver. Keep it in perspective folks!

Is nighclubbiz.com expensive?

No.. You're not going to be pitched or fast-talked into expensive contracts, travel fees, or retainers. Services start as low as $69.95 and site founder Dave Hollingworth can phone you within hours if necessary. Where it goes from there is entirely up to you.

Have more questions, or need help deciding if an entertaiment venture is a good choice for you? Grab my mini consult here and I'll contact you by phone within hours.

Good luck one way or the other!

Dave Hollingworth
http://nightclubbiz.com/